Case example – Car manufacturer

Stefanie cited a European car manufacturer as an example of an organisation who truly knows the learning and development needs its staff.

This car manufacturer had a highly diverse workforce from top level managers to butchers who cater for its in-house canteens. To ensure a successful roll-out of its e-learning strategy, the company initially targeted top managers to achieve buy-in and to gain the experience needed to roll out with the rest of its staff.

The company asked staff their e-learning preferences and created specific learning solutions to suit each target group. For example, construction staff with limited computer experience received face-to-face coordination at their place of work to make them feel comfortable about using technology.

It took the car manufacturer six years to fully implement its e-learning program with all Europe-based staff, but this ensured that the program was tailored to each target group and was therefore sustainable.

eLearning09 is the Australian Flexible Learning Framework’s NSW end of year event. Stay tuned to Flex e-News for updates on relevant e-learning and education events in 2010.